comScore has just released a study of the global search market that shows more than 113 billion searches were conducted in July 2009. This represents a 41 percent increase compared to a year ago.
Google attracted significantly more searches than any other search engine with 76.7 billion searches conducted, giving it 67.5 percent market share. Yahoo! ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.
It is worth noting that Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Among the five global regions, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
As Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and ClickZ, told me earlier this month, search isn’t a static topic. The changes in the industry are accelerating. Can anyone afford to be behind the times in this new era?