SES Brings SEM and SEO Training Workshops to London

SES holds search engine marketing and search engine optimization training workshops one the days before and after its major conferences on both sides of the pond. But SES is also bringing in SEM and SEO experts to teach full- and half-day of SEM and SEO training workshops in London on Monday, 26 October, 2009.

Andy Atkins-Krüger of WebCertain Global Ltd and Dixon Jones of Receptional LTD will teach a full-day workshop entitled, “Essentials of a Successful SEO Project.” The full day of training covers both core and optional elements, allowing SEO practitioners of all levels and skill sets to investigate the areas of SEO most important to their organization.

At SES London 2008, I interviewed Atkins-Kruger about the more serious aspects of organic seo and paid search optimiztion when operating internationally. Check out the video interview below.

Andy Atkins-Krueger, WebCertain, at SES London on YouTube

At SES London 2009, I interviewed Jones about link building strategies. He said there are three elements to developing search engine presence. These include: What does somebody search for, what is on the page and how you link it all together. Check out the video interview below.

Dixon Jones, Receptional LTD, on link building strategies at SES London 2009

There will also be two half-day SEO training workshops at the SES event in October. The first is entitled, “Introduction to Mobile Marketing & Mobile SEO.” Taught by Cindy Krum of Rank-Mobile, this 4-hour training session will cover basic mobile marketing strategies that are attracting mobile traffic today.

At SES New York 2009, Crum said mobile search has arrived, especially with the development of such mobile products as the iPhone. Check out the video interview below.

Cindy Krum, Rank-Mobile, on mobile search at SES New York 2009

Finally, Lee Odden of TopRank Online Marketing will teach the half-day “Social Media & SEO Synergies Workshop.” This intensive, 1/2 day workshop will help companies better understand the social web and how a combination of social media and search engine optimization can help increase awareness, better connect with customers and grow sales.

At SES San Jose 2009, I interviewed Odden about the integration of social media and SEO. He stated that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Check out the video interview below.

Lee Odden discusses the integration of social media and SEO at SES San Jose 2009

As you can tell, I know all four of the instructors — and can personally vouch for their expertise. Plus, this in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions.

Now, if you don’t live in London, you might also want to know about the Autumn Days promotion being held by Starwood Hotels and Resorts, which offers great hotel deals throughout Europe, Africa and the Middle East. Hundreds of participating Sheraton, Westin, Le Méridien, St. Regis, The Luxury Collection, Four Points by Sheraton and W Hotels are offering a discount of 20% off bookings for stays of two nights or more.

Park Lane Hotel London.jpg For example, The Park Lane Hotel in London is one of the Starwood Hotels participating in the Autumn Days promotion, which runs until 8 November 2009 with bookings valid for stays until 31 January 2010. The Park Lane Hotel is located in Mayfair on Piccadilly, which is less than a mile — or a 5-minute taxi ride — from the Incisive Media offices at 32-34 Broadwick St, London, where the SEM and SEO training workshops will be held.

Or, if you want to stay near the airport, the Sheraton Heathrow Hotel offers a discount of 10% for stays just one night. However, you’ll miss the pubs — er, networking opportunities — near Piccadilly. You must choose, “but choose wisely,” as the Grail Knight advises in Indiana Jones and the Last Crusade (1989).

(I should disclose that Starwood Hotels and Resorts is a client, but I figure that you’d still like to know about its Autumn Days promotion. For further information and bookings visit

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