It’s a fact of business life: big companies often face bigger challenges. Large-scale search programs, especially those involving multiple brands or multiple countries, are inherently more complex to create and manage. If you’re finding yourself in this situation, look no further than our latest Search Engine Watch webcast, “Effectively Managing a Large Scale Search Program.”
The presenter is Bill Hunt. Hunt was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider — both of which were acquired by WPP. So he knows a thing or two about running large search programs.
He’s also an internationally-recognized search marketing expert who has spoken at conferences in over 30 countries, as well as one of our SEW Experts on International SEM.
The webcast takes place from 1-2 p.m. EDT on Wednesday, September 9, 2009. Hunt will provide some proven tips and techniques for running a large-scale search marketing program, including:
• Review of best practices
• How to get more out of your tools and process
• How to identify and remove key impediments
• How to move from a tactical to strategic view of search marketing
• How to deploy a keyword arbitration plan
• How to develop a scorecard system to ensure performance
There will also be plenty of time for Q&A with Bill, so come armed with your notebook and questions. Sign up today at the SEW Webcasts page.