Twitter Updates TOS, Paving the Way for Advertising

Twitter has updated their Terms of Service and one of the most significant updates is in regards to revenue that the social network hopes to generate. The new TOS paves the way for Twitter to introduce advertising into the network, something that’s been anticipated for a long time.

Social media sites have traditionally had a tougher time generating revenue through advertising, especially when compared to, say, search.

But Twitter has smartly made search a strong focus of their network, facilitating a trend in “real-time” search. Facebook, which has been criticized for sharing too much data in their advertising efforts, is now integrating search to compete and stay ahead of the game. They would be wise to monetize their search efforts, too, as they might experience better revenue that way.

What do you think of Twitter’s Terms of Service update? Share your reaction in the comments section below.

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