If you’ve ever had to type in a bunch of funny looking letters and/or numbers when registering for a site or making a purchase online, then you’ve experienced CAPTCHA. Google has now acquired reCAPTCHA, a provider of the secure measure.
What sets reCAPTCHA apart from other providers is that it uses scanned archives to provide the funny looking text. reCAPTCHA then uses Optical Character Recognition (OCR) to convert the scan to text.
Google plans to harness the technology for its Google Books and Google News Archive Search.
Related reading
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
