120.5 million viewers watched nearly 10 billion videos on YouTube in August 2009

comScore has just released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with YouTube accounting for nearly 10 billion.

Other notable findings from August 2009 include:
* 81.6 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 582 minutes of video, or 9.7 hours.
* 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
* 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
* The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
* The duration of the average online video was 3.7 minutes.

As I mentioned last week in “How To Pimp Your YouTube Channel and Other Miscellaneous Advice,” I’ll be speaking at a session entitled, “YouTube & Video Optimization” at SES Chicago 2009 on Monday, December 7.

Online video marketing is crucial in today’s marketplace. With 161 million Americans watching an average of 9.7 hours of online video during August 2009, marketers can reach more viewers than the 151.6 million Americans who watched Super Bowl XLIII, which reached the largest television audience in U.S. history.

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