Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January.
Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands.
Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted Videos were added AdSense, part of the Google Content Network.