If you use Google Website Optimizer for your landing page testing, then you’ll want to know about a couple of important updates.
First, a new feature has been added called “Over Time Charts.” Developed by a summer intern, the charts graph the cumulative conversion rate of each combination spanning the life of an experiment. They’re available for all experiments and can be found on the reports page.
Secondly, at eMetrics this week in DC, Google announced the Website Optimizer Experiment Management API. This helps web development platforms such as content management systems (CMS) and third-party shopping carts integrate Website Optimizer, which in turn makes it easier for more search marketers to conduct landing page tests using the free tool.
What do you think of the Google Website Optimizer announcements? Let us know by leaving a comment.