Google Updates AdWords Editor

A new version of Google’s AdWords Editor has been released. Version 7.6.1’s new features include:

  • Ad scheduling and advanced location targeting
  • Add/Update Multiple Campaigns
  • Account tree editing
  • Promoted Video ads
  • Export spreadsheet with images (ZIP)

Updated features include:

  • Keyword expansion
  • Campaign and ad group pickers
  • Import CSV error export

There’s also new bidding terminology:

  • Max. CPC Search – (previously Max. CPC)
  • Max. CPC Automatic Placements (previously Max. Content CPC)
  • Max. CPC Managed Placements (previously Placement Max. CPC)

There’s no change to Max CPA and Max CPM terminology.

Check out the full release notes here.

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