AOL Previews New Brand Identity for Independence Day

AOL will be going independent in December and they’ve unveiled their new branding. A new minimalist font has been selected, the “o” and the “l” have been lowercased, a hip period has been added. I love closure. Oh – and the company name will be set against an ever-changing image.

Here are six preview images sent to us by the hard workin’ AOL press team (click for a larger view):


They’ve also released an artsy, abstract video demonstrating the change. What does it all mean?!!??!!

Personally, I love minimalism. I’m quite curious to see how it fits into the rest of the branding, which we’ll have to wait a couple more weeks for.

In the meantime, leave your first impressions in the comments below.

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