Bing bing! Second round: time to change your search engine or switch your browser?

Coincidence or not, in the wake of Firefox recommending their users switch to Bing, Google launched a nationwide campaign advertising Chrome in the UK today. This follows a recent TV and print campaign in Italy appealing to trendy ‘stilisti’ (fashionistas) suggesting users gift wrap Chrome for Christmas.

So, is this why Google has been talking up page speed as a ranking factor recently?

Techcrunch has a writeup of how many people Chrome may reach via a cover wrap of the Metro and Journalism.co.uk has a picture which is worth a snigger – Chrome advertised right outside Ruper Murdoch’s offices in Wapping.

Meanwhile at Incisive towers, we are tittering to ourselves (ok just me and Darren, our ad trafficker) that Chrome still does not support Doubleclick’s Dart for Publishers… we guess Murdoch really won’t be switching anytime soon.

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