How to do keyword research with Christine Churchill at SES Chicago 2009

PPC or SEO panel

Image by Bruce Clay, Inc via Flickr

There were seven solo presentations at SES Chicago 2009, which reflects a change in format for some of the topics covered at the conference and the consistently high rantings that some speakers have received over the years.

One of those solo presentations, which was given by Christine Churchill, president of, was on keyword research.

So, how many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Watch the video below to learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

Related reading

top skills PPC paid search SEM 2019
google search algorithm updates 2018
google ads conversion rates by industry
search industry news trends 2018