Articles from the December issue of SES Magazine are up on ClickZ. This practical advice from search and online marketing practitioners can be found in articles from the most recent issue of SES Magazine; these articles and more have been published at ClickZ.
SES Magazine is distributed at every SES conference or via a free subscription.
Attract, Engage, Convert: Focusing on Searcher Intent by Bill Hunt
Every click is costing you and neglecting the customer journey will cost you even more. Bill discusses strategies to reduce the number of ‘one click wonders’ visiting your site who abandon your site due to poor first impressions from poorly managed paid search campaigns.
Communicating Search Success by Jim Sterne
Jim discusses the best approaches for getting senior management buy-in for your company’s search strategy. Ideal for agencies who have just added search marketing to their client offerings or search marketing companies just starting out – don’t geek out on the stats; bring your meetings and reports alive with your opinion and your insight.
Web Site Requirements: What to Include by Kimberly Krause Berg
Kimberly lays down exactly what you need to be thinking about, agreeing with your team and getting down on paper, before you commit to coding your future website.