I am not asking about high pitched or loud voices, but about the sound of a demo video voiceover.
People often use professional talent to record the script for a demo video. These voiceovers can add credibility and using the right voice can even increase attention and engagement with the demo. However, video optimization firm EyeView Digital asked and answered another question for their client Ginger Software.
Does the accent of the voiceover matter? Would a British accent or American accent improve or hinder the conversion rate?
Ginger Software markets a product aimed at improving your written English. It identifies spelling and grammar errors and is particularly useful for students, people with learning difficulties, such as dyslexia, and business people for whom English is a second language.
They A/B tested the voiced over demo video globally, one using an American accent and one using a British accent. The goal was to get more people to download the software.
Overwhelmingly, the British accent improved conversions everywhere (globally around 4% increase) except in the UK and India where an American accent improved conversions.
Does this mean you should swap out the voiceovers on your website for a British accent? That depends, but it sure does mean you should test it.
Related reading
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
Google videos vs. YouTube: Which is the best video search engine?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web.
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
