Google Ups the Ante in Bid for On2; ReachLocal Files for IPO

During the holidays, a few search-related business dealings were going on. Google wants to buy video compression company On2. Their initial offering was 0.0001 shares of Google Class A common stock for every share of On2 stock. Shareholders were hesitant, so Google has returned to the bargaining table with an additional 15 cents in cash per share. As a result, shares of On2 were up 15 cents today.

Meanwhile, on December 22, ReachLocal filed for an IPO. ReachLocal is an online marketing company that provides a platform to manage search and display ad campaigns across a variety of networks.

While many of the specifics of the IPO are being ironed out, the company is planning for its IPO to sell up to $100 million of stock. Revenue for the first nine months of 2009 came in at $143 million, up 38% versus 2008. The company made $11.7 million in profits during that time.

Related reading

tumblr_laxns2wzq41qccn61o1_400
A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
Shift London
A simple blue and white graphic of a speedometer.