Local search site CitySquares has made a very cool acquisition. They’ve purchased an online retail directory, Yokel.com.
Yokel is designed to help you find which local stores carry specific products or brands. It was the brainchild of Scott Randall and Don Zereski and launched in 2006.
CitySquares has been one of the fastest growing local search engines. It began in the Northeast and quickly expanded nationwide. Acquisitions such as Yokel will help advance CitySquares’ place in the fast-growing local search landscape.