Covario Acquires SEO Solutions Firm, Netconcepts

Enterprise search software provider Covario has announced the acquisition of Netconcepts, a search engine optimization consultancy. The companies will merge and operate as Covario, Inc. and will be headquartered out of San Diego.

The newly merged company will have 100 clients, offering a powerful, integrated system for implementing SEM and SEO campaigns. Covario will integrate Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight ™software.

“By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals,” said Covario CEO Russ Mann.

Netconcept brings along clients such as Ann Talor, Northern Tool, Builder’s Square, Deckers, and Woolrich. They also recently launched a tool to aid in the creation of mobile-optimized websites. This is key to playing not only in the mobile market, but in a global capacity as well.

“Advertisers who have constraints on their web development teams, usually due to the underfunding of IT departments, need to build websites that are well optimized for the global search engines,” said Stephan Spencer, Founder and President of Netconcepts.

For its part, Covario says their motivation for the merger was the increasing importance of SEO. $2.5 billion was spent on SEO in the U.S. alone in 2009, according to Forrester Research.

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