VEVO Starts Off with a Bang; Over 35 Million Visitors the First Month

VEVO is a new online entertainment network started by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube. The site launched December 8th.

And what a first month VEVO had. In December alone, VEVO saw 35,395,000 unique visitors according to comScore.

“We are thrilled that the VEVO Network, which is still in its infancy, has debuted at the top of the comScore rankings for unique visitors across the Entertainment-Music category in the U.S.,” said Rio Caraeff, President and CEO, VEVO.

Music videos from artists such as Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears, Taylor Swift and Young Money appear on the site.

“The interest and enthusiasm our users have shown has been both gratifying and inspiring. We are also proud to deliver such strong traffic results straight out of the gate to our content and marketing partners, which solidify their early belief in the VEVO vision. We listen very closely to all of our partners and fans, and have been incorporating their feedback to continue to improve upon the VEVO experience,” concluded Caraeff.

The other networks in the top 5 for the entertainment-music category on comScore were MySpace Music, AOL Music, Warner Music and MTV Networks Music.

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