Google’s Answer Highlighting Bolds Facts in Results

Google is updating its search results to provide fact-based answers directly in the results. The feature is called Answer Highlighting and it bolds facts in the text description area of a result.

For example, if you’re curious as to how tall the Empire State building is and query “empire state building height,” you used to get a direct link to that info in Wikipedia’s text description. Now, the fact is directly included in the Wikipedia listing.

See before and after shots below:

Before:

rs1.png

After:

rs2.png

Answer Highlighting is based on the Google Squared effort, which is designed to organize information into spreadsheets based on information structures that appear to be factual.

Images via Google

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