The Google Superbowl ad ran in the third quarter of the big game. As CEO Eric Schmidt said in a tweet yesterday, “Hell has indeed frozen over.”
First, check out … for yourself. It’s called, “Parisian Love.” An American finds love in Paris. As of this evening, it already had more than 1.1 million views since being uploaded on November 19, 2009. It also had more than 3,000 ratings, and the average rating was 4.74.
You can also watch more vidoes by Google at its SearchStories’ Channel on YouTube.
Now, ask yourself, “Why was Google advertising on Super Bowl 2010?”
Google was already working closely with nearly all Super Bowl 2010’s 40 Super Bowl advertisers, offering them exposure far beyond the big game on TV. The marketers, who are already paying up to $2.8 million for a 30-second spot, can also upload their ads on YouTube’s Super Bowl AdBlitz page, as they did last year.
But this year, Google has added more features including social media buttons that make it easy for viewers to pass them along or ‘tweet’ them on Twitter. There are also overlays that give more information about the products and companies featured in the spots and overlays that let viewers vote on their favorites.
Although Google offers all this to marketers free, it does, of course, offer them more exposure — if they pay to promote their video on Google, YouTube, or its network.
So, how do you convince advertisers to leverage their investment in creating and airing Superbowl commercials by extending them online? You join ’em.