If you look at Hot Searches in Google Trends for Feb. 7, 2010, “dockers free pants” ranks #1, “dockers.com/freepants” ranks #2, “dockers super bowl ad” ranks #10, and “www.dockers.com/freepants” ranks #14.
So, who do you think won Super Bowl 2010?
Yes, yes, I know what the headlines on the sports pages say. But “Saints win Super Bowl” only ranks #19 in today’s Hot Searches. Ranking #4 is “top super bowl commercials 2010” and ranked #12 is “usa today superbowl ad meter.”
And still ranked at the top of the charts — the morning after the big game — were “dockers free pants” at #1 and “dockers.com/freepants” at #2.
So, I declare the winner of Super Bowl 2010 is … “Men Without Pants.”
The Men Without Pants ad makes a statement about modern masculinity, or lack thereof. The anti-anthem commercial dramatizes the ridiculous behavior of a group of men not wearing pants. These proud but childish men march through a field with purpose while singing “I Wear No Pants” and are interrupted with a notice to mankind: Calling all Men – its time to Wear the Pants. The takeaway of the ad is that men might see a glimmer of themselves in the pant-less parade and make the decision to Wear the Pants, both literally and figuratively.
Now, “CareerBuilder.com 2010 Big Game Commercial – Casual Friday :30” also featured people without pants. And “THE JOURNEY TO COMFORT” from Dove Men+Care also featured the “because you’re a man” theme.
But, the chance to win khakis sacked those Super Bowl commercials. Dockers, you da man — even if you do put your pants on one leg at a time.