US Gov’t Approves Google Analytics for Fed Websites

The move encourages federal websites to utilize cloud-based apps.

Government agencies in the U.S. can now use the free web analytics tool offered by Google. This week, Google Analytics got approval to be listed in the Apps.gov site, which lists approved cloud-based tools.

In the announcement on the Google Analytics blog, Google took great care to assure that privacy standards would be maintained. As you can imagine, Google having access to a bunch of web traffic data for government website might raise some privacy concerns.

Google worked with the US federal General Services Administration (GSA) to make sure Google Analytics is compatible with federal websites.

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons