What will be the Top Stories at SES New York 2010?

I’ve been out talking to journalists and bloggers about SES New York 2010, which gets underway the week of March 22nd. One of the questions that I’m frequently asked is: “What will be the top stories at the event?”

Greg Jarboe, SEO-PR, interviews SES London 201...

Image by SESConferenceSeries via Flickr

Now, I’m not clairvoyant. But I have been writing about Search Engine Strategies since early 2002, speaking at an average of five SES conferences a year since mid-2003, and promoting “The Original Search Engine Marketing Event” since late 2007. Plus, Byron Gordon and I have just finished assigning the two video crews that we’ll be bringing to SES New York 2010 — to do interviews for SES Conference Expo’s Channel on YouTube.

So, I have a fairly good idea of what will be the top stories at the upcoming show. If you are a journalist or blogger, here are the speakers and sessions that you might want to cover. These are just suggestions, of course. Feel free to scan the conference agenda and select the topics that are most relevant and important for your readers.

1. You don’t need to be a rocket scientist to figure out that the keynote speakers are likely to be among the top stores at SES New York 2010. Up first, is David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. And you don’t need someone to leak you an advanced copy of his opening keynote. Just watch the video interview that I did with him last month.

David Meerman Scott on the new rules of marketing & PR at SES New York 2010

2. Also giving a keynote is Avinash Kaushik, author, blogger, and Google Analytics Evangelist. His keynote is entitled, “Be Awesome: Ideas for Approaching Search Analytics Differently.” He also gave a keynote last month at SES London 2010 — and it had the same title. So, check out my interview with Kaushik in London — to get an idea of what he’ll be talking about in New York.

Google analytics Avinash Kaushik on making use of your data at SES London 2010

3. The third keynote speaker is Yusuf Mehdi, Senior Vice President of the Online Audience Business for Bing. Now, I don’t have a video interview of him, but I do know what he’ll talk about with Mike Grehan, the VP and Global Content Director of Incisive Media. Mehdi will talk about “The Evolution of Search: End Users Signal The Way.” He’ll also unveil the latest and greatest ideas from Bing, the decision engine. And there will be plenty of time for Q&A with the audience.

4. The two keynote panels are also strong candidates to become top stories at SES New York 2010. The first is entitled, “Search Marketing: Analyze This.” Consider this session a wake-up call not just for the week but also for the year. An ensemble of industry experts will weigh in on everything from the next phase of search to the rebirth of a subscription model for content and monetization issues. You can’t afford to miss the insights and expertise as this panel of thought leaders consult their crystal balls for the ever important future technology scan and expose the next wave of cutting edge investment opportunities.

5. The second keynote panel is entitled, “Video: The Next Digital Marketing Frontier.” This panel will cover the latest developments in video-based marketing, including:

    • Discovery: What factors make your video assets visible to web surfers?


    • Ad networks: How can you make the most of these vehicles, and what can you safely ignore?


    • Formats: pre-roll, overlays, interactivity, and in-page video


    • YouTube: The elephant in the room during any discussion of online video.


Now, some of the other sessions are likely to generate more top stories. For example, I’m betting that one of them is “White Hat Black Hat: Unconferenced.” A similar event was jammed at SES London 2010.

But you will want to be there to cover the breaking news first hand.

As always, I should disclose that SES is a client of my agency. But trust me on the top stories.

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