The Pew Internet Project and the Project for Excellence in Journalism’s “State of the News Media 2010” report describes the state of online news heading into this year as “a moving target.”
Digital delivery is now well established as a part of most Americans daily news consumption. Six in ten Americans get some news online in a typical day — and most of these news junkies also get news from other media platforms as well. Yet it remains unclear how best to count the online audience.
The past year was a time of experimentation for all kinds of entities, but many have yet to materialize and others have little yet to show in terms of real dollars. The most established revenue source, online advertising, saw declines for the first time since 2002.
The declines were partly due to recession, but it is not clear to what extent the declines may also be structural and permanent. And the most talked about new revenue stream – getting users to pay for content – will depend, economists argue, on news organizations offering content that is unique, and this may require specialization and investment by news organizations.
According to Pew Internet and PEJ, three questions now drive discussions about the future of journalism: How much lost revenue might come back as the economy improves? How much journalistic potential exists in alternative new media operations? And what progress was made in new revenue models online?
A couple of sessions at SES New York 2010 will tackle these questions. The first is “News Search Optimization.” The session will be moderated by Mark Jackson, SEW Expert & President/CEO, VIZION Interactive. The panelists include: Matthew J. Brown, Director of Search Strategy, New York Times Company; John Shehata, Director of SEO & Social Media, Advance Internet, Inc.; Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution; and Lisa Buyer, President & CEO, The Buyer Group.
The other session that will tackle these issues is “Real Time SEO: No More Yesterday’s News.” Moderated by Dana Todd, CMO of Newsforce, the panel includes: Simon Heseltine, Senior Marketing Manager, AOL, LLC; Brent Payne, SEO Director, Tribune; Eleanor Hong, Lead Editor, SEO, ABCNews.com; and Topher Kohan, SEO Manager, CNN.
Of course, marketers may want to “cut to the chase” and listen to what David Meerman Scott, author of The New Rules of Marketing and PR, has to say in his opening keynote. I recently interviewed Scott about his keynote and his book for SESConferenceExpo’s Channel on Youtube.
David Meerman Scott on the new rules of marketing & PR at SES New York 2010
As always, I should disclose that SES is a client of my agency. But trust me on the moving target.
![Reblog this post [with Zemanta]](https://searchenginewatch.com/wp-content/uploads/sites/25/cnt-import/sew/reblog_e.png)
Related reading
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to ... read more
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations."
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
