Okay, so my usually reliable sources weren’t so reliable. No one tipped me off that Google would officially change its name to Topeka or that YouTube would go to text-only mode, or TEXTp, on April 1, 2010. You know, April Fools Day.
Now, I sorta, kinda saw a different kind of company name coming.
On March 27, I mentioned that Topeka, Kansas, had unofficially renamed itself “Google” for a month in my post “Would You Go Swimming with Sharks or Go Jump in a Lake for Google Fiber?” But, I never suspected that Google would swoop in and grab the searches for the term, Topeka, by renaming itself after city at the edge of the Great Plains.
I know Black Hat SEOs who will be inspired by this move to swoop in and buy up old domains like “Google News” or “Google Maps” now that they’ve been changed to “Topeka News” and “Topeka Maps.” And even I’m tempted to grab “GoogleGuy” now that it’s available.
But I must admit that I didn’t see TEXTp coming.
Yes, yes, TEXTp saves YouTube bandwidth, money. But it also help us save hours of time for transcoding by reducing a large chunk of videos to their most basic elements.
As Patrick Pichette, SVP and Chief Financial Officer, Google, said on the YouTube Blog, “By replacing the images in the video with a series of letters and numbers, the videos are far less taxing on our system — and have the added benefit of promoting literacy!”
If you want to see an example, click on any of the videos in the Spotlight section of YouTube’s homepage. Or check out The Toshiba Space Chair Project below.
The Toshiba Space Chair Project