At SES London 2010, I moderated a session entitled, “Real Time SEO: No More Yesterday’s News.” It focused on specific aspects of SEO for large media companies.
Image by SESConferenceSeries via Flickr
The panelists discussed the tools that media companies use to help them rank well for breaking news keywords. They also talked about how to capitalize on social media opportunities that exist within news content to help media companies to do well on sites such as: Digg, Facebook, Twitter, Reddit, etc.
Following the session, I interviewed one of the speakers: Paul Roach, the Technical Lead for SEO at guardian.co.uk.
Roach has worked in SEO since 2001 and is currently responsible for traffic acquisition through natural search and social media into all of the Guardian’s web properties. His previous roles include Senior SEO Manager for Yahoo! Europe and 6 years agency experience working on clients in the gaming, financial and travel sectors.
Check out what he has to say about real-time search.