Google Acquires UK Startup Plink

According to Jemima Kiss of, “Google has made its first ever UK acquisition, buying mobile visual search startup Plink for an undisclosed sum.”

SES London 2008 - The Google Checkout display

Image by SESConferenceSeries via Flickr

Founded by Mark Cummins and James Philbin, Plink’s first product was PlinkArt, a visual recognition app for mobile that analyzes pictures of well-known artworks and paintings and identifies them. Users can then share the photo with friends and also click through to buy a poster version.

The developers say their app has been downloaded more than 50,000 times in the six weeks since its launch. They also say that Plink has also held discussions with British galleries including the Tate over potential partnerships.

The two founders will now work on Google Goggles.

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