Back in March, I featured some of the video marketing case studies that David Meerman Scott and I thought were worth sharing. Today, the Art Directors Club (ADC) topped that by launching YouTube Show & Tell.
Image by SESConferenceSeries via Flickr
According to ADC President Doug Jaeger, “Show & Tell is a new gallery-style brand channel showcasing the best marketing and advertising campaigns on YouTube. YouTube developed the concept and serves as the platform; ADC’s ongoing role is to curate content, drawing on 89 years experience in identifying the most creative marketing ideas and recognizing the work that exhibits exceptional excellence and craft.”
Each quarter, ADC will curate a new body of work in four categories: brand channel, home page, viral video and interactive. All advertising and marketing work appearing on YouTube is eligible.
Here are some of the campaigns that were selected for the first curation:
In the interactive video category, check out 8 is Enough, which is part of the Bust It or Believe It Campaign for Silk Soy Milk. It was created by Leo Burnett / Starcom Mediavest Group.
In the brands channels category, take a look at the You on You campaign for HP.
In the homepage ads category, check out the Now Campaign for Sprint.
In the viral hits category, watch the Extreme Sheep LED campaign for Samsung. It was created by The Viral Factory.
Hey, there’s lots more. And you can browse YTShowandTell’s Channel by industry.