Foursquare Inks Refinery Media Deal in Singapore

FourSquare and Singapore’s Refinery Media have entered a partnership deal under which the geo location service will be meshed into Refinery’s Supermodelme Season 2 show.

Foursquare.JPGFinancial terms of the deal were not disclosed but the agreement should bring increased brand visibility for Refinery Media’s advertisers as alerts from sponsors will be displayed whenever users check into certain locations.

The companies will also lauch a game, enabling Foursquare users to check into listed listed locations to unlock “Superstyle” and “Superconnected” badges, earning them exclusive deals on the spot as well as a better chance to win to a ticket to the Supermodelme finale.

supermodelMe.JPG“All Foursquare users in Singapore will be able to take part in the location-based game and plans to roll it out neighbouring countries are being discussed,” Supermodelme said in a statement.

Refinery Media is the first company in Asia to partner with Foursquare whereas Foursquare is but one of many companies focusing on spreading their wings the region and in emerging markets in general, in a rush to tap into the mobile potential of the designated countries. Such companies include Google, Yahoo & Nokia (Yahoo was tipped to be set to buy Foursquare for around $100 million in early April) and Facebook.

Who do think is likely to jump on the bandwagon next, where and how?

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