Search Agency Update – What Are Companies Up To?

Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll.

Money Matters…
Magnetic.JPGMagnetic, the search data marketplace, raised $4 million from new investors Charles River Ventures, Ron Conway, NYC Investment Fund, as well as previous investors, Founder Collective and IA Capital Partners. The company said it will use the funds mainly to further develop its core search re-targeting technology.

Thumbnail image for Kenshoo.JPGKenshoo won a contract from Havas Digital to become its exclusive partner for search engine marketing. The company did not provide financial details on the deal but said in a statement that Havas Digital will be using its Kenshoo Search platform across its worldwide operations. Among other services, Kenshoo Search offers automated RealTime campaigns, bid management, dynamic graphical reporting and full support for all languages and currencies.

Entrepreneurs Of The Year
Thumbnail image for WebVisible.JPGWebVisible, the provider of local online marketing products and services, said its CEO, Kirsten Mangers, was a finalist for the Ernst & Young Entrepreneur Of The Year 2010 Award in the Orange County/Desert Cities region. Do stay tuned, we will be updating you on the final results as we get them.

Covario.JPGCovario, the provider of interactive marketing analytics, said its CEO, Russ Mann, won the Ernst & Young Entrepreneur Of The Year 2010 Award for Emerging Businesses in San Diego, CA.
The overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced on November 13, 2010. This awards program recognizes business leaders in over 135 cities in 50 countries throughout the world.

Going Social
Covario (again) unveiled its Social Media Insight (SMI) solution to incorporate data and analytics from key social media platforms like Facebook, YouTube and Twitter, as well as blogs. The company said SMI will provide marketers with a tool to track, directly from their CMO Dashboard, social media “buzz” KPIs to optimize their campaigns: movement (speed of penetration to targeted audiences), influence (who gets the messages and who can spread them onto other influential people), reach (how far the messages have spread and quantifies the amount of buzz) and sentiment. SMI is an extension of the company’s existing Cross Media Optimization (CMO) platform.

Blinq.JPGBLiNQ Media, the social engagement advertising company, has acquired Charles Lumpkin + Partners, an SEM, mobile and social media advertising firm, for an undisclosed sum. The merged entity will be focusing on the strategic development of the BLiNQ Ad Manager (BAM) system, BLiNQ said in a company statement.

TV/Video Analytics
Ace Metric.JPGWPP Digital has acquired a stake in Ace Metrix, a provider of real time television advertising analytics, in a move to provide marketers with fast access to in-market television advertising performance metrics and insights. Financial details of the agreement were not disclosed. “This partnership enables us to vastly accelerate our go-to-market readiness and reach,” said Peter Daboll, Ace Metrix’s CEO.

Brightroll.JPGBrightRoll, the video advertising network, unveiled a video analytics reporting suite to measure with greater accuracy the ROI of online video campaigns. The new solution leverages the analytics tools from comScore, Nielsen, Vizu and InsightExpress, the company said in a statement. The new suite will allow marketers to measure five KPIs: awareness (using InsightExpress surveys), impact (using Nielsen’s NetEffect tool), validation (using comScore’s Campaign Essentials data), effectiveness (using comScore’s Action Lift) and optimization (real-time brand funnel metrics using Vizu’s Ad Catalyst platform).

Let us know what you think of those moves…

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