Yahoo Japan Picks Google Search Over Bing

Yahoo Japan — an independent entity from Yahoo — has decided to forgo the Bing transition and will be using Google search results, Reuters announced today.

Yahoo Japan is the number one Japanese portal and the switch to Google organic and paid search results should tip Google’s international numbers considerably.

“At a news conference, Yahoo Japan President Masahiro Inoue said the Japanese firm had after a thorough investigation concluded that Microsoft’s search technology was not sufficiently strong enough for its needs, giving Japanese language search capabilities as one example,” Reuters reported.

“If this Yahoo Japan and Google partnership works well, other search engine and portal site players all over the world may start adopting Google’s technology,” said Mitsushige Akino, chief fund manger at Ichiyoshi Investment Management.

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