Google said it is transitioning out of its ‘old’ keyword tools – Keyword Tool and Search-based Keyword Tool – at the end of August to offer only the Updated Keyword Tool version that combines the features of both.
That’s a lot of “tools” in one single sentence – all the more reasons for it all to be combined into one single offering. In a blog post, Google cited the main new features of the updated tool: flexible search options, easy keyword refinement and results filtering by word or keyword match type, as well as advanced options for mobile and local searches.
Other improvements include the removal of duplicate keywords and the inclusion of negative keywords. Once the product is rolled out, the tool will shed the “updated” part of its name.