Among the sessions that you’ll want to check out at SES San Francisco next week is “Introduction to Remarketing.” I know, I know. Marketing is hard enough and now you need to get your arms around remarketing.
The session will be held on Tuesday, Aug. 17, at 4:15 p.m.
It will be moderated by Matt McGowan, Publisher and Head of U.S., Incisive Media. The panel of speakers includes: Daniel Yomtobian, CEO and Founder, Advertise.com; Rob Leathern, CEO, XA.net; Kevin Lee, Co-Founder & Executive Chairman, Didit; and Aitan Weinberg, Senior Product Manager, Google Inc.
Remarketing along with several other advanced marketing techniques recently caught The Wall Street Journal’s attention for a provocative series of articles called “The Web’s New Gold Mine: Your Secrets.”
But the industry experts on the panel will demystify and debunk remarketing’s “fear factor” while demonstrating the impact it has had on advertisers’ overall ROI. Remarketing, which is also known as retargeting, allows marketers to show their ads to former site visitors while they surf elsewhere on the web.
Advertise.com issued a press release yesterday that cited research, which found that as many as 90 percent of the people who visit a website leave without completing the actions marketers would like them to take, like making a purchase.
Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients, compared to traditional display marketing. These numbers should compel marketers to find more effective techniques for communicating with their customers.
According to a survey by Advertise.com and SEMPO in December 2009, perception problems have kept remarketing among the most underutilized online marketing technology — even though remarketing is an effective and non-intrusive way to bring qualified prospects back to a marketer’s site to convert.
To learn more about remarketing or Advertise.com, you can also visit Booth #308 at SES San Francisco.