Going to SES San Francisco to See New Products in the Expo Hall

I mentioned 10 days ago that one of the reasons why senior executives attend their industry’s most important events is to “see new products.” Well, Yield Software will be exhibiting a new product at SES San Francisco that you might want to see.

Yield Software has introduced a new version of its flagship Web marketing offering called the Yield Web Marketing Suite Lite. This completely free version enables any advertiser to effortlessly optimize the performance of their pay-per-click (PPC) campaigns.

The Yield Web Marketing Suite Lite automates and optimizes SEM campaigns. The algorithmically-driven bid management solution works across all three major search engines. The Yield Web Marketing Suite Lite enables advertisers to manage up to $500 per month in PPC advertising free of charge.

Executives from Yield Software will demonstrate the new service at SES San Francisco at Booth #416 at Moscone West.

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