New Microsoft Paid Search Features & More Search News

Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue from conversions, advertising cost, visitor volume, and shopping behavior on the advertiser’s web site, a spokeswoman for Microsoft told Internet Retailer.

AdCenter will also provide new information about sources of traffic to the advertiser’s web site, and segmentation of traffic by attributes such as age, gender, and geography, Microsoft’s spokeswoman said. After the Search Alliance transition is completed, all advertisers will be able to apply for access to the adCenter application programming interface (API) to automate PPC management.

Here’s a roundup of today’s other top search headlines and tips from around the Web, sorted by category.

Search Industry

DOJ, Tech Firms Near Deal in Hiring ProbeWall Street Journal
Google, Apple, and several other large U.S. technology companies are in the “final stages” of negotiations with the Justice Department to avoid a court battle over charges the companies held down wages by agreeing not to luring away each other’s employees. Yahoo and Microsoft were also questioned as part of the investigation.

Is Google a Monopolist? A DebateWall Street Journal
Google fellow Amit Singhal and attorney Charles Rule debate the fairness of search.

Consumer Watchdog Calls on Google To Answer 4 Privacy QuestionsWebProNews
Consumer Watchdog once again targets Google after the firing of an engineer who invaded the privacy of teenagers. Their questions: How many other Googlers have invaded consumers’ privacy? How many have been disciplined or fired for doing so? How many times have hackers — government or private — gained entry to Google’s treasure drove of data? Would Google support a “Do Not Track Me” legislation?

Google, Microsoft Employees Are The Most Social, Report SaysReadWriteWeb
Not surprisingly, those who work in search engines/marketing/media are most active in social media. Google topped the list, with Microsoft No. 2.

Google Voice Founder Resigns, Joins Google Ventures As EIRTechCrunch

Google Gets a Content Guy-Netflix Veteran Robert KynclAll Things Digital
Becomes Google’s VP of Content Partnerships, in charge of landing TV and movie deals.

New in Labs: Video chat enhancementsGmail Blog
Google rolls out higher resolution video and a bigger chat window for users.

Chrome 7 Will Get 60 Times Faster, Google SaysPCWorld
Google’s Chrome 7 is reportedly achieving speeds 60 times faster than Chrome 6.

New Look for Google Docs ViewerGoogle Operating System
New inferface lets you save documents (PDFs, Word, PowerPoint, TIFFs) to Google Docs.

Pi record smashed as team finds two-quadrillionth digitBBC News
Yahoo’s Hadoop cloud computing technology calculates the 2,000,000,000,000,000th digit of the mathematical constant pi.

Search Engine Optimization

6 Tips For Making Content Pop on the Social WebTopRank Online Marketing Blog
Tips on creating content: consider the purpose, message, packaging, distribution/promotion, and call to action, plus monitoring, measuring, and analyzing.

Google Instant: Tradeoffs Include Less Implied Local Results?SEO by the Sea
If Google Instant results are cached to save bandwidth, then it’s possible we may not seeing some of the same local (maps, business listings, etc.) results that we were seeing before because of those cached pages.

The Long Tail is Alive & WellSmall Business Search Marketing
Searches of 5-8 words are up 10 percent, while 1-2 word searches are down, according to Experian Hitwise.

9 easy tips to jump start your SEO copywriting strategySEO Copywriting
Customizing landing pages, keyword reviews, writing compelling titles, and some other basic SEO copywriting ideas.

Search Advertising

YouTube Homepage: Promoted Videos advertisers can get it while it’s hotYouTube Blog
How to improve the chances of your ad showing up on YouTube’s homepage

Supplement your AdSense earnings with Google Affiliate NetworkInside AdSense
How to get started with the Google Affiliate Network.

The Paid Search ‘Core Competency’ MythClickZ
Managing search fully in house? What about a balanced approach?

Analytics & ROI

iOS 4 Compatible Mobile SDK Now AvailableGoogle Analytics Blog

Link Building

4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark)SEOmoz
Some of interesting major new link building services and long-standing options for SEOs.

Social Media Marketing

How to Confidently Pick a Social Media ToolOutspoken Media
When selecting a social media monitoring tool, evaluate your goals, specific requirements, the type of information you’re collecting, and what you want to do with that data.

Local & Mobile Search

Google Places Coupons Now Integrating Open Graph Coupons from CitySearch?Understanding Google Maps & Local Search
It appears that Google is bulking up Places Pages with CitySearch coupons.

Lawsuit Targets Mobile Advertiser Over Sneaky HTML5 Pseudo-CookiesWired
A New York mobile-web advertising company may face a class action lawsuit because it used HTML5 to track iPhone and iPad users, in what is believed to be the first mobile privacy lawsuit.

View Near Real-time Flights over the U.S. in Google EarthGoogle LatLong

Search Gmail & Docs with Google Mobile App on BlackBerryGoogle Mobile Blog
BlackBerry App can now search the cloud to find items in Gmail, Google Contacts, and Google Docs.

Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB ExchangeMicrosoft Advertising Blog
Company touts the first real-time, bidded ad exchange in mobile.

Lots Happening with Bing Maps TodayWebProNews
Quick review of new features for developers, bus drivers, and educators.

Sit Back, Relax, and Enjoy the ScoresYahoo Mobile
Yahoo launches Yahoo Sportacular HD, a free iPad app that lets sports fans check scores/stats from the anywhere.

SMB Search Marketing

Small Business Essentials Series: Finding the Right Keywords for Your BusinessadCenter Blog

When Mad Avenue Meets Broadway: A Twitter StoryClickZ
One Broadway show’s online marketing provides inspiration for small to medium-sized organizations with limited budgets.

International Search

Facebook Places Goes Live In The UKTechCrunch

Slow Start for Google in East Asia, but Moving AheadPCWorld

Google and The Globe and Mail Launch “Web Strategy” Resources for Canadian Small BusinessesGoogle Small Business Blog

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