Warning of higher advertiser competition and that you could see a decline in your search campaign performance, the adCenter blog has published five recommendations for the mid-October ad-serving transition.
- Increase your monthly spend to at least one-third of your overall SEM budget (U.S. only).
- Adjust your bids for more advertiser competition.
- Set keyword bids by match type.
- Expand your keyword list.
- Continue managing your Yahoo Search Marketing account.
Full post here.
Also, Yahoo has announced a webinar for advertisers. It will include a live demo of an account transition, including guidance and best practices, an explanation of the differences between Yahoo Search Marketing and adCenter, resources, and Q&A.
Here’s a roundup of this morning’s other top search headlines and tips from around the Web, sorted by category.
FCC vote on white spaces lays promising foundation for “Wi-Fi on steroids” – Google Public Policy Blog
Insight into your earnings Part I: Explaining the ad auction – Inside AdSense
Introduction to the ad auction for AdSense for content ads, what it’s for, and how it works (with video).
Analytics & ROI
Social Media Marketing
Facebook Engineering Explains “Worst Outage We’ve Had in Over Four Years” – Inside Facebook
Problem is solved, site is back online after technical glitch.
One Killer Tactic To Boost Your Facebook Ad Performance – All Facebook
Demographics are key. A guide on how to use the Responder Demographics report to increase ad CTRs.
MySpace Gets Synced with YouTube – WebProNews
YouTube users can now automatically distribute YouTube video content through MySpace.
Picking the Right Page to Target with Link Building – Distilled Blog
Local & Mobile Search
Foursquare experimenting with recommendations engine and ‘manufactured serendipity’ – About Foursquare
It recommends new locations users should visit, based on their past activity, to-do lists and what’s popular at the moment.
Bing For Mobile Blackberry App Update – Bing Search Blog
You can now access Bing Maps by pressing the Bing Maps icon; home screen and launcher also updated to access local, maps, directions, and news faster.
SMB Search Marketing
Small Biz Marketing: More Bad News for Yellow Pages – Small Business Search Marketing
Recent survey says two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11 percent plan to use it in the future.
Product extensions now available to all U.K. advertisers – Inside AdWords
Advertisers can use existing Google Merchant Center account to highlight products directly in search ads.
SES Conference & Expo