Here are the columns and news stories for the week of Sept. 20 to 24, as reported by the Search Engine Watch team of experts.
9 Tips for Paid Search Newbies by Duncan Parry
Are you or a colleague new to paid search? Here are some tips for anybody learning PPC.
Search Engine Optimization
Google Instant, SEO, and the Future of Search by Eric Enge
Eight ways Google Instant could impact search, search engine optimization, and PPC.
How to Create Site Information Architecture by Kristine Schachinger
Information architecture is the blueprint of your website. It helps users and search engines find your content. Here’s your all-in-one guide to good information architecture.
Improve Your Rankings by Removing Links by Gareth Owen
SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.
Analytics & ROI
5 Overlooked Actionable Benefits of Attribution by Adam Goldberg
Learn how to leverage the data that’s available, and how to capitalize on it.
Social Media Marketing
The New Business Intelligence of Social Media by Jason Cormier
Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI.
How to Create a Social Media Ad Buy on a Budget by Nathan Linnell
With smart research and resourceful planning, you can build a social media ad buy that’s set up to succeed. These five simple steps can help set you up for success.
Embracing the Nation — Why Localizing by Country Works by Christian Arno
If you’re serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Will the Death of Newspapers Also Kill Our Freedoms? by Frank Watson
Sites like Google News, Facebook and Twitter have given people the belief that they shouldn’t pay for information. Hopefully we never rely solely on 140 characters to tell us the news of the world.
Yahoo/Bing: adCenter’s 5 Tips on Optimizing Bids & Budgets
Google Mis-Places: Lost Reviews, Ratings, Business Listings
Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue – Can Your Mum Do That?
YouTube Annotations: 32 Ways to Bait a Bear (& Spark One Amazing Idea For Yourself)
Propeller.com Spinning to a Stop
Rich Snippets Support in Google Local Search Results
Richest Men in Search & Social, Facebook Phone, New Twitter Analytics Tool [News Picks]
Diageo Marketing Raises a Glass of Guinness ‘to Martha’ on Arthur’s Day
Yahoo Launches Advertising Solutions Portal
Google New, A New Landing Page For All New Google Products
Third Time Lucky? Bing Brings Back Search Rewards
Google’s Record Year; Yahoo Worth ‘Less Than Nothing’ & More Search News
Google’s Schmidt to Colbert: Comment About Kids Changing Their Identity ‘Was a Joke’
Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News
Rosetta Acquires Mobile Firm; Facebook Phone; Google TV SERP Ads & More Search News
Cuil is Stone Cold – Another ‘Google Killer’ Bites the Dust