Google Updates SEO Starter Guide [Search News Roundup]

Google’s updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site’s content, has arrived.

New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content; tips on optimizing your site for mobile devices; and clearer wording for better readability. Other major topics covered include SEO basics, site structure, optimizing content, dealing with crawlers, how to promote your site, and using webmaster tools.


Looking for more tips on SEO? Michael Gray offers advice on How to Do A Content Audit of Your Website, while over at ClickZ, Mark Jackson ponders, Does SEO Make Sense for Your Business?

Here’s a roundup of today’s other top search headlines and tips from around the Web, sorted by category.

Search Industry

Google is ‘World’s Most Attractive Employer’Universum

Google Suggest FilteringGoogle Operating System

Google Docs Adds a Revision History SidebarGoogle Operating System

Google Sheds Threading to Make Gmail Feel Like OutlookGoogle Watch

Yahoo Exec Churn Continues, With Media Head Pitaro Ready to BoltAll Things Digital

Court orders music download license fee reviewReuters

Search Advertising

Google Sees Tripling of Real-Time Ad TransactionsClickZ

Learn AdSense optimization techniques with our new video seriesInside AdSense

Yahoo Stresses Art in Its Ad Product MantraClickZ

Getting Started with PPCDaily SEO Tip

Analytics & ROI

BazaarVoice IntegrationGoogle Analytics

Social Media Marketing

Facebook and Skype Readying Deep Integration PartnershipAll Things Digital

Advertiser Confusion Led to Shutdown of Facebook Conversion Tracking ToolInside Facebook

Tweet This Milestone: Twitter Passes MySpaceWall Street Journal

Twitter Self-Serve Ad Platform Coming Next YearClickZ

How Social Media Marketers Can Convert Attention Into ActionMashable

Exploring and Defining Influence: A New StudyBrian Solis

Understanding That Viral Isn’t Really Social MediaClickZ

3 Ways Twitter Analysis Can Enhance Your MarketingSocial Media Examiner

Link Building

The Link Building Tool to Beat All Others! – Marketing Pilgrim

The Ontolo Link Building Library: 77 Resources for Link BuildersOntolo

Local & Mobile Search

Report: Local Ad Spend Shifting to DigitalMarketing Pilgrim

New hyperlocal ad feature provides distance informationGoogle Mobile Ads Blog

Revamping the Photo Layer in Google MapsGoogle LatLong

Mobile device boom sparks U.S. Net address shortageReuters

SMB Search Marketing

Small Businesses Change Social Media ExpectationseMarketer

International Search

Google official calls company’s future in China ‘very uncertain’Associated Press

Chinese iPhone 4 Comes With PRC Propaganda Edition Of Google MapsBusiness Insider

Holiday Preparation Series: Electronics PPC Insights and Optimization Tips (U.K. Market)adCenter Blog

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