This morning, a number of blogs embedded a Rahm Emanuel YouTube video that announced his “Tell It Like It Is” Tour.
This includes Dan Evon of Indyposted, who posted “Rahm Emanuel Announces ‘Tell It Like It Is’ Tour In YouTube Video.”
It also includes Bruce Drake of Politics Daily, who posted “Emanuel Makes His Chicago Mayoral Race Debut with a YouTube Video.”
And it includes Dwight Dunkley of Gather, who posted “Rahm Announces Mayoral Bid on Youtube (video).“
Yep, the world’s most popular online video community can act local as well as think global.
Check out Emanuel’s YouTube video below.
If this seems like part of a larger trend, it is. Check out David Cameron’s YouTube video from October 31, 2006.
Or check out Barack Obama’s YouTube video from January 16, 2007.
So, what can brand marketers learn from this political trend?
On June 15, 2008, a report by the Pew Internet & American Life Project found 35 percent of Americans said they had watched online political videos — a figure that nearly tripled the reading the Pew Internet Project got in the 2004 presidential race.
The report also found that 39 percent of online Americans had used the Internet to access “unfiltered” campaign materials, which included video of candidate debates, speeches, and announcements as well as position papers and speech transcripts.
Well, it’s more than two years later and the trend has now reached local politics — although, we’ve always been told in Massachusetts that all politics is local.
Check out Deval Patrick’s YouTube video from April 6, 2006, that kicked off his successful campaign for Governor of Massachusetts.
And check you Scott Brown’s YouTube video from September 28, 2009, that kicked off his successful campaign for U.S. Senator.
Heck, even State Senator Jamie Eldridge of Acton, MA, my home town, has uploaded YouTube videos. Check this one out.
So, YouTube video has become a staple of local, state, national and international politics. Do you think there are lessons here for brand marketers to learn?
This will be worth watching.