Google Settles AdWords Discrimination Complaint in France

Google has settled with French authorities, promising to overhaul its rules on blocking certain advertisers from buying sponsored links, the New York Times reports.

Under the terms of the deal, Google must give advertisers three months notice if they plan to reject ads from appearing in AdWords. According to the Times, “the specific conditions apply only in France, and concern only ads for tools aimed at helping drivers avoid speed traps.”

In June, Google AdWords was found to abuse its dominant position on the French market and ordered to clarify both its rules and processes for advertisers, after a complaint by location data company Navx was filed with the French Competition Body, Autorité de la Concurrence.

However, Google disputes the part of the Times story which claims they “also agreed to apply ‘the principle of improvements and clarifications made in implementing these commitments’ in every country in which it operates AdWords.”

According to a statement from Google, “This agreement and the commitments we have made are very narrow. They deal only with ads for traffic devices in France. Nothing else. That said, we are always looking for ways to improve our AdWords services for the benefit of users and advertisers.”

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