According to the YouTube Blog, the amount of video uploaded to YouTube has increased to 35 hours per minute.
Hunter Walk, Director of product management, said, “That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day. If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”
What does this mean for marketers?
The number of competitors that you face has more than doubled in the last two years. So, if you don’t optimize YouTube videos, then the odds of viewers finding them are getting longer.
Here’s what I said a year ago on SearchEngineWatch’s Channel — when only 20 hours of video were being uploaded to YouTube every minute — about how to optimize your video for YouTube.