Google Partners With NHL, Adds Real-Time Scores to Search Results

Google has begun partnering with NHL.com to add real-time game scores to its search results. Using results from the NHL’s site, you can more easily find snippets featuring links to live scores, live streams, standings, previews, game recaps, video highlights, and a link to buy tickets.

If you search for [nhl] on Google, you’ll get instant score updates:

NHL-less.png

You can expand to see what’s on tap for tomorrow or catch up on the previous day’s scores:

NHL-more.png

If you’re just interested in your local team or a favorite team (e.g., [bruins], [maple leafs], [blackhawks], [rangers], etc.), just type in the team name and you’ll get only that team.

bruins.png

Related reading

Digital marketing strategy guide for B2B industrial manufacturers
The evolution of SEO and the shift from point solutions to platform
How AI is powering real-time SEO research Insights and optimization
SEO case study - How Venngage turned search into their primary lead source