Google Adds Features to Keyword Tool

Google has announced a few updates to its Keyword Tool, including three new ways to filter and refine your keyword list.

keywordtoolupdate-1.png

You can:

  1. Include or exclude specific terms from your keyword list.
  2. Search for similar keywords using the “More like these” button.
  3. Filter search results to only include the exact words or phrases (and close synonyms).
keywordtoolupdate-2.png

Two other changes:

  • Add stars to keywords: Save and review keywords in the “Stars” panel.
  • “View as text” button: Use this to edit and paste your keywords in a spreadsheet or AdWords Editor.

Google is continuing to ask for feedback on the Keyword Tool, which was fully launched in September.

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