Here’s a roundup of this week’s columns and news stories for the week of Dec. 5 to Dec. 10, as reported by Search Engine Watch, as well as search news and tips from around the web.
Search Engine Optimization
SEO for Bing: Don’t Ignore It by Adam Audette
Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.
Funneling your Traffic into Conversions by Josh McCoy
Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Google Spam Czar Matt Cutts Calling For Questions From Webmasters by Frank Watson
Google’s head of spam detection and correction Matt Cutts is calling for questions he will answer on upcoming videos, he announced on his blog.
- How Do Tweets Influence Search Rankings? An Experiment for a Cause – SEOmoz
- Google: Canonical Tag Slower Than 301 Redirect – Search Engine Roundtable
- SEO Strategies for Content Marketers – TopRank Online Marketing Blog
- Proof Keywords Don’t Matter – Search Engine People
- Six Easy Ways to Eliminate Pesky Duplicate Content – Search Engine Guide
- Product Strategy is the New SEO – Yahoo Advertising Blog
- How to explain SEO copywriting to clients – SEO Copywriting
- Google Places SEO: Lessons Learned from Rank Correlation Data – SEOmoz
- Google the Answer Engine – Michael Gray
- The Rich Get Richer: True in SEO, Social + All Organic Marketing – SEOmoz
- Comprehensive 2010 SEO Guide to Keywords – Bruce Clay
- Top 6 Best SEO Tools for Google Chrome – Daily SEO Tip
- An Inside Look at How Microsoft Handles SEO Across its Massive Site – WebProNews
- Five things you can’t slack off this Christmas – Econsultancy
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall by Jason Tabeling
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.
Flaw In Google Instant May Impact Your Adwords Spends by Frank Watson
One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC ad if there is one occupying the top spot over the organic listings.
Google Adds Features to Keyword Tool by Danny Goodwin
Google has announced a few updates to its Keyword Tool, including three new ways to filter and refine your keyword list.
Budget Survey Sees Big Drop In 2011 Online Ad Spends by Frank Watson
A White Paper on marketing budgets for 2011 suggest a drop in online banner advertising, digital magazines and microsites is coming, while spends for search engine marketing will remain the same.
Malware Found In Ads Served By DoubleClick by Frank Watson
Online security company Amorize has found malware in ads served by Google’s DoubleClick ad serving platform.
- Display Spending Begins to Catch Up with Search – eMarketer
- November Paid Search CPCs Rose – ClickZ
- The Effect of Activating Google AdWords Sitelinks – SEOmoz
- Google: 3rd Party Ad Tracking Not Accurate & Can Hurt AdSense Income – Search Engine Roundtable
- Google Product Listing Ads Not Tracking Conversions Properly – Search Engine Roundtable
- Google AdWords Rules – ClickZ
- Discover new features in the Opportunities tab – Inside AdWords
- Improve your AdSense implementation for the holidays – Inside AdSense
- AdWords rules, and so can you! – Inside AdWords
- Thank you for ten great years – Inside AdWords
- Change to the AdWords advertising policy on alcohol – Inside AdWords
- The True Value of Search advertising – Inside AdWords
- Bing Shopping Releases Merchant Self Service Portal – CPC Strategy
- Using Negative Keywords to Help Qualify Traffic in Microsoft Advertising adCenter – adCenter Blog
- Controling Your Ad Distribution in Microsoft Advertising adCenter – adCenter Blog
- Popular Financial Planning and Tax Keywords for 2011 – adCenter Blog
- New to Microsoft Advertising adCenter? Join the QuickLaunch Program for Free Help From Search Experts – adCenter Blog
- Why not to have one PPC Campaign targeting all English speaking countries. – Vertical Leap
- AdWords #PPC Hack 53: Exploiting Google Instant – aimClear
Analytics & ROI
How to Optimize Your Website for Great User Experience Across All Browsers and Devices by Garry Przyklenk
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages.
How to Successfully Use Advertising to Get into the Consumer’s Consideration Set by Adam Goldberg
Being the first source of information can provide a huge advantage for search marketers.
- My New Favourite SEO Tool – The Screaming Frog SEO Spider – Vertical Leap
- Track Who’s Tracking You – BlueGlass
- B2B Test: LinkedIn DirectAds – Econsultancy
- How To Track Clicks On #Anchors in Google Analytics – Search Engine People
- Security Issue with Google’s Website Optimizer – Search Marketing Standard
- 3 Awesome, Downloadable, Custom Web Analytics Reports – Avinash Kaushik
- Stop Procrastinating and Start Converting! – ClickZ
Social Media Marketing
Is Twitter Redefining Trending In Response To Pro-WikiLeaks Hacking? by Frank Watson
Twitter seems to be changing the explanation of how their Trending Topics are chosen following the hacking of sites that have given roadblocks to WikiLeaks. Mastercard and Visa were among sites facing serious DDOS attacks yesterday following their involvement with WikiLeaks.
Twitter Accused Of Censoring Wikileaks by Frank Watson
Twitter has been accused of censoring Wikileaks hashtags, according to TechEye, researcher Bob Murphy found through independent tracking that the hashtag was “on average, it is nearly 3 times as popular as any of the other terms” but not showing in the Twitter Trending topics.
Survey Finds Only 8% Of Online American Adults Using Twitter by Frank Watson
Twitter has over 175 million members, yet a recent survey has found only 8 percent of American adults use the social network.
- Facebook CEO Zuckerberg Agrees to Donate Fortune to Charities – Fortune
- Most Facebook Users Blindly Click Malware Links – All Facebook
- Facebook To Expand EMEA Presence with 100 New Dublin Hires – ClickZ
- Facebook in Breach of Korean Privacy Laws, Says Regulator – PCWorld
- 26 Tips for Enhancing Your Facebook Page – Social Media Examiner
- Facebook: The Latino Way – ClickZ
- Searching Twitter For Places Just Got Easier – ReadWriteWeb
- New Twitter Worm on the loose, don’t click suspicious links. Details here. – The Next Web
- One in Three Consumers Follows Through on Social Media Recommendations – Marketing Pilgrim
- 5 Ways to Effectively Manage Your Online Reputation – Social Media Examiner
- Big Jump in Social Media for Holiday Marketing – eMarketer
- What is an Internal Link Hub – Michael Gray
- Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links! – SEOptimise
- Link Building with Content: Link Baiting vs. Guest Publishing – Wiep.net
- Does Your Niche Dictate Your Risk? – Search Engine Journal
- What Are Your Best Tips for Link Builders? – SEOmoz
- 4 Great Tips to Build More Links to Your Blog Posts…Based on Scientific Analysis – Marketing Pilgrim
- Linkbuilding tactics: Getting the attention to get your article into the wrap up posts – State of Search
Local & Mobile Search
TripAdvisor Blocks Reviews, Says Google Places Doesn’t Benefit Users by Danny Goodwin
TripAdvisor has confirmed that it is blocking reviews from appearing in Google Places results.
- Google Executive Says Local Advertising Is Top Focus – The Wall Street Journal
- Local Mobile Ad Spending to Continue Dramatic Growth – eMarketer
- Illusory Laptop Repair – A Most Elegant Google Places Hack – Understanding Google Maps & Local Search
- Trailblazing in Portland – Hotpot Blog
- Bing’s new mall maps: Get in, get out, and avoid the crowds – Bing Maps Blog
- “Destination Maps” for Your Holiday / New Year’s Parties – Bing Maps Blog
- Google Widens Its Lead In Mobile Ads; Bulk Of Money Is Online, Not In Apps – paidContent
- Google, Microsoft Executives Spar Over Mobile Software – The Wall Street Journal
- Google Instant for mobile now available globally – Google Mobile Blog
- Google Maps for Android Now Faster, Smoother, in 3D and Works Offline – Gizmodo
- Google Maps Now Works Offline (On The Subway) – New York Observer
- Google’s Rubin shows off unannounced Android tablet – CNET News
- Focus on phone calls with Call-only Creative – Google Mobile Ads Blog
- Introducing Nexus S with Gingerbread – Google Mobile Blog
- Gmail for Android: better Priority Inbox support and improved compose – Gmail Blog
- Roy’s Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising – Google Mobile Ads Blog
Google Won’t Face Criminal Charges in Australia Over Street View by Danny Goodwin
Google may have breached Australia’s Telecommunications (Interception and Access) Act, but the Australian Federal Police won’t prosecute, saying the chances of a successful prosecution are “low.”
China Blocks News Sites Prior To Dissident Getting Nobel Peace Prize by Frank Watson
The Chinese government does not want its citizens watching dissident Liu Xiaobo get his Nobel Peace Prize today, so they have blocked news sites such as CNN, BBC and the Norwegian state broadcaster NRK.
- Google Rolls Out Foreign Language Search Features Globally – Multilingual Search
- Apple, Google Asked to Pay Up as Mobile Operators Face Data Flood – Bloomberg
- Dark forces gunning for Google – The Telegraph
- Street View in Romania – Google LatLong
- Google Trails Alibaba in China Market, Analysys Says – Bloomberg
- Google Says China Sales Rising as Exit Concerns Ease – Bloomberg
- Google Could Face Lawsuit From Chinese Ad Resellers – PCWorld
- Why Measuring Social Media Buzz Is Not Enough – ClickZ.asia
- Who Are the Main Players in Mobile Search in China? – ClickZ
- Google, China, Wikileaks: The Actual Cable – John Battelle
- Vast Hacking by a China Fearful of the Web – The New York Times
- Differences between Google and its Local Competitors – Search Engine Journal
The Search Industry
Online Advertising: The End of Cookies? by Marc Poirier
Regardless of how we track, it’s what we do with the data that is the main issue. Privacy concerns aren’t going away, so it’s our responsibility as marketers to use the data we gather responsibly.
The Revolution Will Be Streamed — Operation Payback: Protest or War? by Kristine Schachinger
A cyberwar has been launched, and we’re watching history unfold in real time.
US To Host World Press Freedom Day: WikiLeaks, Pentagon Papers Similarities Keynote? by Frank Watson
During a week when censorship of WikiLeaks’ publishing of US government cables is being discussed and people suggest the founder Julian Assange be killed, UNESCO announced the US will host World Press Freedom Day next year.
Pro Wikileaks Group Knocks Mastercard Offline, More To Come by Frank Watson
A clandestine group that supports Wikileaks is taking responsibility for the DDOS (distributed denial of services) problems Mastercard has been experiencing today
Oh What A Tangled Web They’ve Weaved: Wikileaks Game Card by Frank Watson
The global impact of the leaking of 250,000 US government cables (communications between US officials) has been the topic of conversation all over the world for more than a week. But, most of it is confusing, so I thought a game card would be handy.
Feds To Push More Online Copyright Crackdowns by Frank Watson
White House intellectual property czar Victoria Espinel told a conference Monday that there will be more domain seizures for online copyright infringement, Politico reported.
New IE Browser To Include Tracking Turn Off Option by Frank Watson
The new Internet Explorer Browser – IE9 – will include an option to turn off tracking, perhaps in a move to address the coming “Do Not Track” registry the Federal government is planning.
Single Security Software License Used 774,651 times! by Frank Watson
A single license for Avast security software has been used by 774,651 people after it went viral on a file-sharing site, the company told PC Pro UK.
Edmunds.com Finds Users Prefer Minimalist Site Design by Frank Watson
Automotive information site Edmunds.com tested four possible redesigns for their homepage and found users much preferred a simple minimalist homepage similar to the approach used by Google.
- Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace – WebProNews
- IAC CFO: We Might Sell Ask.com in Pieces – The Street
- The Secrets Behind Blekko’s Search Technology – ReadWriteWeb
Google and Groupon: No Deal by Danny Goodwin
Online coupon site Groupon has rejected Google’s offer, which was rumored to be worth up to $6 billion, plus performance incentives.
Google Launches New Site, Tool For Global Marketing by Frank Watson
Google unveiled two new products to help businesses expand to international markets, the Official Google Blog posted. The site, Google Ads For Global Advertisers, “will serve as a central hub for Google’s tools and tips for businesses looking to expand to foreign markets”, while the tool. Global Market Finder, “helps businesses identify markets with high demand for their products or services.”
Google Launches eBookstore: Buy Books, Read Books, Shelve Books in the Cloud by Jonathan Allen
In what looks like a swipe at Amazon and Apple, Google have launched an eBookstore. In reality, Google is doing what it currently does better than web search – pushing web standards and increasing use of the internet – as anything Google does to increase use of the internet, pretty much increases their bottom line too.
Google Building East Coast Tech Mecca? NYC Office Building Bought for $1.9 Billion by Jonathan Allen
It’s official: Google’s NYC office, located in the historic Port Authority HQ in the ‘meatpacking’ district of New York will be bought for $1.9 billion. The purchase is notable as the building is huge, an entire avenue wide – of which Google currently occupies only a few floors, so many have speculated that Google is betting on the New York property market.
Google Zeitgeist 2010: The Year’s Top Searches by Danny Goodwin
As you would expect, Google has gone above and beyond the typical top 10 list of queries with Zeitgest 2010, Google’s look at the year in searches. This year, they introduced HTML5 data visualization and a wrap-up video in addition to revealing the fasting rising searches in numerous categories based on the billions of Google searches conducted around the world.
Google Product Development: Buying Company, People, Quicker Than Building Team by Frank Watson
It seems Google wants to get into markets quick and the company is willing to pay for a company and its experienced people, rather than build a product and team from scratch, SVP of Product Development for Advertising Susan Wojcicki explained at the D: Dive Into Mobile event at the Ritz Carlton Hotel in San Francisco.
New Google Search Feature: Reading Level by Danny Goodwin
Google has launched a new advanced search tool that filters results by reading level. Based on how Google evaluates the website, it will annotate the results for three reading levels: basic, intermediate, and advanced.
Google Introduces Social Sitelinks by Danny Goodwin
Google recently announced the arrival of social sitelinks to its search results. Google’s social sitelinks include your friend’s name, profile photo, and a links to their profile/content on social websites, such as Twitter, YouTube, or MySpace.
Google and NBA.com Team Up on Live Results by Danny Goodwin
Google has joined forces with NBA.com to bring real-time game scores, schedules, and standings to Google’s search results. Last month, Google struck a similar deal with NHL.com.
Arrogance About Your Google Ranking Can Land You In Jail by Frank Watson
Vitaly Borker – the owner of DecorMyEyes.com – the subject of a recent New York Times article titled “A Bully Finds A Pulpit On The Web” “was arrested Monday and charged with cyber-stalking, making interstate threats and mail and wire fraud.”
Onsite Search, Deals Boost Holiday Web Sales by Frank Watson
Google Commerce finished a report that shows online shoppers place a big premium on the ability to do site searches and finding deals.
Superfast, Secure & Searchable: Google Chrome OS Open for Public Beta by Jonathan Allen
Google has opened their new web based operating system (OS), Chrome OS, for limited public beta. The new ‘waitless’ operating system promises to be extremely fast and extremely secure.
Chrome Notebook Dropping Caplock For Search Button by Frank Watson
Endgadet has a picture of a soon to be released Acer Notebook that uses the Chrome operating system with hardware restrictions that appear to drop the caplock button for a search one.
AG to Google: Hand Over Street View Data by Danny Goodwin
After being stonewalled by Google, Connecticut’s Attorney General and Senator-Elect Richard Blumenthal is now taking legal action to force Google to reveal the data the company’s Street View cars collected off unprotected wireless networks.
Google Groups Gets a Facelift by Thom Craver
The Google Apps team announced announced a redesign of Google Groups. If you’re an avid user of Google Groups, you’ll find the link to preview the new interface on the main Groups page. The new interface features a more streamlined look and feel as compared to other Google products. More importantly, the redesign includes complete compatibility with mobile browsers.
Google Giving Military Families Phone Call Credits To Reach Out During Holidays by Frank Watson
Google announced they will give military families a $10 credit towards calls made using Google Voice or phone calls within Gmail.
- CONFIDENTIAL! Looks Like “Google +1″ Was Just Accidentally Revealed (Pic) – TechCrunch
- Google’s AROUND(n) Search Operator – Search Engine Roundtable
- Schmidt takes Google beyond billionaire boys – MarketWatch
- Google’s Susan Wojcicki – the woman who brings online, offline and bottom line together -The Telegraph
- Rosetta Stone v. Google Amicus Briefs in Support of Google – Eric Goldman
- Rosetta Stone v. Google Appellate Briefs: Google’s Opening Brief and Rosetta Stone’s Unredacted Brief – Eric Goldman
- Google Books’ “Page Not Found” is a Whale Fail, Not a Fail Whale – ReadWriteWeb
- Google Docs’ Offline Support Returns (Well, Next Year) – ReadWriteWeb
- It’s a beautiful day in this neighborhood: growing in Pittsburgh – Official Google Blog
- Four Googlers elected ACM Fellows this year – Official Google Blog
- Santa’s calling (from his Google Voice number) – Official Google Blog
- A Priority Inbox update: time savings, new features, and your feedback –
- Gmail Blog
- Google Wave Will Live On As Apache Wave – ReadWriteWeb
Yahoo Testing New Local Design by Danny Goodwin
Yahoo is testing a new version of Yahoo Local featuring “rich hyper-local content” in limited beta. Promising a truly personalized experience in announcing the beta, Yahoo hopes this service will help users discover and contribute to local news, deals, and events in their neighborhood.
- Yahoo chief says Facebook is bigger rival than Google – San Jose Mercury News
- Yahoo’s Ad Talent Loss Is Groupon’s Gain: Lee Brown Will Be Social Buying Phenom’s Head of National Sales – All Things Digital
Video Marketing News
YouTube’s Becomes Serial Kitten Killer, Deletes Many Kitten Videos by Frank Watson
During a recent clean up YouTube suspended a number of accounts and deleted hundreds of cat videos by mistake, an employee at the company admitted. While the accounts were reinstated many of the videos were lost.
- Viacom’s Unusual Legal Tack Against YouTube–And Why It Just Might Work – paidContent
- Kevin Yen, Director Of Partnerships At YouTube, Leaves Google – paidContent
- Up, Up and Away – Long videos for more users – YouTube Blog
- Following Google’s Lead For A Super Obvious And Powerful Video Marketing Tip – ReelSEO
SES Conference & Expo
SES London 2011 Features Sessions on Search and Social Marketing by Greg Jarboe
SES London 2011 is just around the corner. It will be held Feb. 21-25, 2011, in a new location. And it will feature a number of significant changes to the conference agenda that reflect the new branding of SES as “The Leading Search and Social Marketing Event.”
Search Week in Review 2010 Archives