2010 will see more money spent on online advertising then on print newspapers, Forbes reported. This week “marked the official beginning of the internet’s reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time.”
“According to market research firm eMarketer, 2010 online advertising revenues will reach $25.8 billion, 13.9% over 2009’s ad spending. Advertisers will spend a total of $22.8 billion on print newspaper ads for the year, falling 8.2%,” Forbes noted.
The ability to track conversions with online advertising has made it much more attractive in a cost conscious economy. Print has always been difficult to track.
“The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet,” Forbes reported.