Google Looking At Other Coupon Companies
Numerous news sources are quoting the New Iork Post’s exclusive story about Google looking to acquire another coupon company after Groupon, the largest in the space turned down an offer of $6 billion.
The Post reported that “talks show that the search giant is intent on jumping into the fast-growing local coupon market through acquisitions and not through organic growth. There was some thought that after Groupon this month rejected Google’s offer that the Mountain View, Calif., company would build its own coupon service. Groupon has an 80 percent coupon market share and claims to have $1 billion in annual revenue — making buying its nearest competitors a humbling proposition”.
“LivingSocial, with a $1 billion valuation, is the second-largest coupon site. New York’s BuyWithMe, the third- or fourth-biggest player in the space, may also be on Google’s short list, though it has only $20 million in revenue.” the Post reported.
As we reported earlier this month, “Groupon Chief Executive Officer Andrew Mason, who started the company in 2008, was concerned being owned by Google would “sap employee morale and alienate business clients.”
No doubt, Google saw Groupon’s relationships with local small- and medium-sized businesses as a big incentive for the acquisition. Groupon also boasts 33 million subscribers in 35 countries”.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now