An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google’s main search results after they opted out of Google’s News results, has ended.
The reason? Google now makes it easier for publishers to quit Google News without affecting their organic search results, and promises to keep the system like that heading forward. Google will also disclose revenue-sharing arrangements for its AdSense partners, the New York Times reported.
The Italian Federation of Newspaper Publishers argued that few people bothered to click on the aggregated links found on Google News Italia that led to their newspaper websites, costing the publishers advertising and page views.
With this outcome, the publishers group now hopes to push its media copyright agenda forward.
Related reading
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to ... read more
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations."
