Here’s a recap of this week’s columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch, as well as search news and tips from around the web.
Search Engine Optimization
Social Media Links and SEO — Spam Ye Not! by Gareth Owen
Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity.
- Does your Web copy go over your reader’s head? – SEO Copywriting
- Stop Writing For People – Blind Five Year Old
- 32 SEO Tactics to Avoid in 2011 – SEOmoz
- 18 Ways to Measure a Search Engine Optimization Campaign – KoMarketing Associates
- Top-10 SEO Firefox Plug-ins – State of Search
- How to Do SEO for Sites and Products with No Search Demand – SEOmoz
- SEO Mistakes That Just Make You Look Dumb – Outspoken Media
- Google search and search engine spam – Official Google Blog
- January 2011 Google Toolbar PageRank Update – Search Engine Roundtable
- Google: Empty Pages Are Duplicate Content Issues – Search Engine Roundtable
- Does indexing a mobile website create a duplicate content issues? – YouTube
The Dawn of Paid Search Without Keywords by Alex Cohen
We’ve seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Automate Your AdWords Management with Automated Rules, Part 1 by Joseph Kerschbaum
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign’s results. Here’s how to get the most out of Automated Rules.
Google Related PPC Ads in AdWords by Danny Goodwin
More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed “Related to [search term]” last June, and it seems it has rolled out more broadly in the last few days.
Google Likely to Expand Lead in Search Ad Market by Jonathan Allen
Everyone is saying it: U.S. Search spend significantly increased in Q4 of 2010. Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. Meanwhile, Google is releasing it’s fourth quarter earnings today, and according to IHS Screen digest, they are likely to have increased their revenue generated from the global search advertising market by as much as 20% – despite having stronger competitors than ever before.
Checking If Your Ad Is Running In AdWords Just Got Easier by Frank Watson
If you advertise using Adwords it has been a little tricky in the past to determine where and if you ads are running – especially if you are not in a particular location. But Google has taken care of this with their new ad preview tool.
- Ad Tech Startups Banding Together To Take On Google And Microsoft – TechCrunch
- U.S. Search Ad Spending Sees Strong Growth – ClickZ
- The What, Why, and How on Low Search Volume Keywords – PPC Hero
- LinkedIn #PPC Personas: Targeting B2B Buyers – aimClear
- 10 Killer Adwords Strategies for Startups – PPC Blog
- AdWords reports get more powerful: measure the value of ad interactions – Inside AdWords
- Three steps to getting paid on time – Inside AdSense
- A year of the new DoubleClick Ad Exchange: improving large publishers’ returns – Official Google Blog
Analytics & ROI
- Using Web Analytics to Measure Internet Marketing Goals – Bruce Clay
- Indexation Problems: Diagnosis Using Google Webmaster Tools – Distilled
- Using Google Analytics to Identify Problems & Opportunities on Your Website – David Naylor
- How To Quickly Generate Google Analytics Tracking URLs with Excel – Search Engine People
- New ActionScript 3 Library For The API – Google Analytics
Social Media Marketing
Understanding Your Social Customer Engagement Scenario by Jacob Morgan
These four stages of social customer engagement will give you a general overview or framework for where your company is today, and where it needs to go, when it comes to social CRM.
Facebook Praise Up, Value Up, Advertising Up, Scams Up, Privacy Gone by Frank Watson
Facebook is almost passing Google recognition and almost hitting Beatles fame, or so it would seem given recent press coverage. Though at some point Google may downplay some element of the celebrity as link bait, Facebook is countering some heavy problem press.
- 27% of Americans Have Checked Facebook While in the Bathroom – Marketing Pilgrim
- Facebook Removes Suggest Page To Friends Feature – All Facebook
- Facebook Tests Fifth Ad Placement – ClickZ
- Facebook Post Insights Go Real Time – All Facebook
- Washington Post Co. Launches Facebook-Exclusive Ad Agency – ClickZ
- Facebook Tweak May Improve Ad Geo-Targeting – ClickZ
- Roger Ebert Q&A on Twitter, Facebook, and Amazon Marketing – ClickZ
- Twitter Hits Nearly 200M Accounts, 110M Tweets Per Day, Focuses On Global Expansion – Forbes
- Twitter worm hits goo.gl, redirects to fake anti-virus – ZDNet
- Twitter Now Available In Seventh Language: Korean – ReadWriteWeb
- LinkedIn Said to Be Worth Almost $3 Billion in Secondary Sale – Bloomberg BusinessWeek
- StumbleUpon breaks new record with 27.5 million “Stumbles” – The Next Web
- How to Gain Competitive Insight With Social Media – Social Media Examiner
- 4 Ways to Repurpose Content to Attract Links to Your Website – Small Business Trends
- Why a Link Analysis is Anything But a Waste of Time – Wiep.net
- Link Building: Beginner’s Introduction to Basic Concepts – Search Engine People
- 6 Ways to Help Non-SEOs Spot Link Opportunities – Search Engine People
- Can sexy linkbait blog titles backfire? – SEO Copywriting
- How to Avoid Link Builder’s Block with Chunking (and 6 Other Tools) – Ontolo
- How To: Performing a Competitive Link Analysis – Search News Central
- Guide to Competitive Backlink Analysis – SEOmoz
Local & Mobile Search
Google Maps Launches New Widget Interface by Thom Craver
After week of experimenting with a new interface, Google Maps has officially announced its release into the wild. They are calling it the widget and it replaces the ugly white buttons that used to allow you to toggle between map and satellite views.
Google Maps UI Changes by Thom Craver
It appears that Google is experimenting with new controls for users to navigate through maps. The not-so-stylish, white buttons for selecting Map or Satellite view as well as the drop-list for toggling photos, buzz updates and other geo-taggable features seems to be going away. In their place, styled, graphical icons that expand and retract when you hover over them.
Hotpot Adds Preferred Friend Filter For Location Recommendations by Frank Watson
Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites. They just announced a filter that lets you select specific friends opinions for specific types of searches.
Know What FourSquare Is? 6 Million Users Do by Frank Watson
Launched at SXSW in March 2009, FourSquare has grown rapidly along with the popularity of social networking platforms used on mobile devices that share locations with friends. The company took 44 days to go from 5 to 6 million users, many of whom must be my friends on Twitter as I am always seeing the posts of them checking in at some location.
- TripAdvisor Says Google Won’t Stop Using Its Content – The Wall Street Journal
- Google Places Review Bugs on the Mend – Understanding Google Maps & Local Search
- Google Places Tidbits and Quirks – Understanding Google Maps & Local Search
- How can an out-of-town company compete with local competition? – YouTube
- Google Places to Rollout Repair Option for Merged Listings – Understanding Google Maps & Local Search
- Can’t Reply To Google Maps Negative Reviews? You’re Not Alone – Search Engine Roundtable
- Preparing for the Big Mobile Revolution – Harvard Business Review
- Only half of Android users are running Froyo and Gingerbread is MIA – ZDNet
- Where are the 2 billion daily requests in the AdMob network coming from? – Google Mobile Ads Blog
- Dating site seeks love-seekers by city location on mobile – Google Mobile Ads Blog
- Attention BlackBerry users: Bing for Mobile updates arrive today! – Bing Search Blog
- Yahoo Sketch-a-Search Updated with Dish Search – Y! Mobile Blog
- Qualcomm Invests In Mobile Search Firm ChaCha – paidContent
SMB Search Marketing
How to Configure Analytics for Your Small Business Website by Rob Chant
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
- SEO Mistakes Small Businesses Make – Search Engine People
- Can’t Afford SEO? Can’t Afford NOT to SEO! – Search Engine Guide
- SMBs Look to Facebook and LinkedIn for Lead Generation – eMarketer
- Our big gift for small businesses – Google Small Business
- Small Business: Your Questions Answered, Part I – adCenter Blog
Enterprise SEO: 3 Secrets to Scalable Success in 2011 by P.J. Fusco
Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing.
5 Factors to Help You Identify the Best Global Search Markets by Michael Bonfils
Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets.
Yandex Reports 43% Revenue Growth by Danny Goodwin
Russia’s top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million).
Google, Spain Clash in Court over Privacy by Danny Goodwin
Spain’s data protection authority has demanded Google to remove links to nearly 100 articles from its search listings, and five of those disputed articles were contested by the search engine’s legal team in a Madrid magistrates’ court this week.
Google China Finally Sees Search Advertising Share Grow by Danny Goodwin
Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles.
Case Closed: Italy Drops Google Antitrust Investigation by Danny Goodwin
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google’s main search results after they opted out of Google’s News results, has ended.
Europe Giving Google Mixed Signals: EU Hands Out Antitrust Questionnaire by Frank Watson
There is a lot of money being spent by European governments investigating Google right now. Italy has just closed their investigation but the European Union is doing a wide spread inquiry with a 120 question survey out to various industries and companies.
Google Earth Now Available in Iran by Jonathan Allen
Because export restrictions and political sanctions against Iran prohibited the downloading of software, other location and media sharing tools were not able to be an intermediary for user generated news. This week, those restrictions were lifted meaning that software download based products such as Google Earth, Chrome and Picasa are now freely available in Iran.
- Search Engine Connects You to Your Canadian Roots – The Next Web
- EU’s Push on Internet Cookies Fizzles Out – The Wall Street Journal
- Sensitive category blocking now available in three more languages – Inside AdSense
- Giving young mathematicians the chance to shine – Google European Public Policy Blog
- Seznam.cz Disputes Google’s No. 1 Ranking In Czech Republic – Search Engine Land
- Travelmatch debuts travel search engine with backing from Lastminute.com founder – TechCrunch Europe
- Australia’s Yahoo7 Buys Daily Deals Site Spreets – paidContent
- Search Trends to Watch in 2011 – ClickZ.asia
The Search Industry
The Web: Why Users No Longer Matter by Kristine Schachinger
Don’t you miss the good old days when huge companies like Google and Facebook didn’t force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web’s fundamental principles.
5 Reasons the Google Search Bias Study is, um, Biased by Danny Goodwin
Increasingly, the quality of Google’s search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask.
- Apple’s Cook Faces Product Challenge, Foe in Google – Bloomberg Businessweek
- Viral Video: It Gets Better (With an Assist from Yahoo, Google, Facebook and Microsoft) – All Things Digital
- The Top Ten Comparison Shopping Engines Compared – Q4 2010 – CPC Strategy
- Startup Collecta Shuts Down Its Product, Starts Working on a New One – Mashable
Schmidt Canned: How Will Page Rank as Google’s CEO? by Danny Goodwin
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted Larry Page be a good face of Google as he resumes his role as CEO?
Larry Page Replacing Eric Schmidt as Google CEO by Danny Goodwin
Google just announced a huge change in management. As of April, Eric Schmidt is out as CEO, and co-founder Larry Page will take over his day-to-day duties. Meanwhile, co-founder Sergey Brin will “devote his energy to strategic projects, in particular working on new products.”
Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion by Danny Goodwin
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google’s huge Q4 of 2010, in which the company reported $8.44 billion in revenue — a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned in Q3.
Google Doodle Honors John F. Kennedy Inaugural Address by Jonathan Allen
It’s been a week of Google Doodles! On monday we saw Martin Luther King Jr honored and yesterday we saw the fourth annual Google 4 Doodle competition announced, illustrated with a doodle honoring Paul Cezanne’s 172nd birthday.
Fourth Annual Doodle 4 Google Contest Kicks Off by Danny Goodwin
“What I’d like to do someday” is the theme of the fourth annual Doodle 4 Google. This contest for U.S. K-12 students will reward the child who designs the coolest logo based on this theme for Google’s home page with a $15,000 scholarship. Also, the child’s school will receive a $25,000 grant.
Martin Luther King, Jr. Still Causing Controversy Today, On Facebook by Jonathan Allen
Today is a national holiday in the United States to honor Martin Luther King, Jr. and Google are commemorating it with a special logo, which depicts four children of visibly different ethnicities playing hopscotch together.
Google’s Knol Seems To Be Unit Of Knowledge People Don’t Use by Frank Watson
Problems at Knol – Google’s Open Encylopedia – had people discussing the site more than usual yesterday. Google Operating System – an unofficial blog covering news about Google – found the site had problems and suggested it was being dropped.
DOJ Antitrust Chief Recuses Herself From Google ITA discussions by Frank Watson
Having worked for the law firm representing ITA – the travel software company Google is seeking to purchase – Christine Varney, the U.S. Justice Department’s top antitrust official, recused herself from the proceedings.
- Google to Launch Groupon Competitor – Mashable
- May 1, 2002: Larry Page And Eric Schmidt Talk About Google, The Future, And Their Dynamic – TechCrunch
- Facebook vs. Google: Which Do Consumers Like More? [STATS] – Mashable
- More Compact Google Search Options – Google Operating System
- Esc to the Rescue – Google Operating System
- People Search Google For Dialing The Police. Why Not 911? – Search Engine Roundtable
- This week in search 1/14/2011 – Official Google Blog
- Google: Docs Isn’t Getting a Music Player Anytime Soon – Mashable
- Google Replaces ‘Reader’ Link With ‘Photos’ In Gmail, Users In A Tizzy – TechCrunch
- Google Games Coming, but When and in What Form? – Google Watch
- Google Chrome and the Beginning of Time – Google Operating System
- Google Voice now lets you port your own phone number – Engadget
- Find Labs with search-as-you-type – Gmail Blog
- How much traffic can a Google Doodle drive to your site? This much. – The Next Web
- Google’s Niels Provos battles malware on the Web – CNET News
- Google Ventures Leads $600K Investment In LawPivot, A Quora For Startup Legal Advice – TechCrunch
- Google TV On Campus – Google TV Blog
- Supporting computer science education with CS4HS – Official Google Blog
Bing Growing at Expense of MSN? by Danny Goodwin
Microsoft is pushing Bing hard on msn.com, but it’s not coming without a price. Some MSN partners — and even MSN’s sales staff — are angry that links to searches on Bing are hogging some valuable space on MSN’s home page.
- Yahoo Shares Feel Pressure Ahead of Next Week’s Earnings – All Things Digital
- Weekly Yahoo! Search Trends – January 21, 2011 – Yodel Anecdotal
- Yahoo! Fast Pass – Signing in Just Got Easier – Yodel Anecdotal
Creating Online Video Content that is Worth Watching by Greg Jarboe
Your video needs to tell a good story, whether it’s adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing.
Harvard Remix John F. Kennedy’s Inaugural Address on Youtube by Jonathan Allen
Google has already commemorated the 50th anniversary of John F. Kennedy’s Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day – and there are some great video optimisation tactics to be learned from their strategy.
YouTube Changes Homepage To Be Simpler & More Personal by Greg Jarboe
The YouTube Team launched a new YouTube home page yesterday. Let’s take a close look at what the YouTube Team did.
- 7 Steps to Sexier Online Video Optimization – Outspoken Media
- Not making money as a YouTube partner? Here are some tips from YouTube itself – The Next Web
- How To Use QR Codes In Video Marketing And E-Commerce – ReelSEO
- Video Is 40% Of All Mobile Traffic, But Most Of Us Don’t Watch It – paidContent
SES Conference & Expo
Half of What We Know About Search and Social Media Is Obsolete by Greg Jarboe
The search and social media landscape is changing so fast that half of what we knew a year ago is now obsolete.
Special Events, Express Clinics, Theatre Presentations, and Training Workshops at SES London 2011 by Greg Jarboe
In addition to the opening keynote and three-days of conference sessions, SES London 2011 features a superabundance of special events, express clinics, theatre presentations, as well as SES, IDM, and OMI training workshops. If you tally everything up, there are nearly 100 sessions presented by the industries top insiders on a host of key areas.
- SES New York 2011 Opens Registration for March 21-25 Conference – SES Conference & Expo
- SES London 2011: Three State of Search bloggers speaking! – State of Search
- Use Our Priority Code to Register for SES London 2011 and Attend the Yahoo! and Microsoft Search Alliance Session – adCenter Blog
- And the winner of #SEScrapmas is….. – SEO Chicks
Search Week in Review 2011 Archives