The most popular Superbowl ad – the Dorito door-crushing dog – was created by a part-time website designer for about $500, USA Today reported.
Given the Twitter comments about some poor Superbowl ads from major ad agencies, one wonders if this consumer created ad method will be used more often.
“The pattern has become disconcerting for Madison Avenue executives, whose high salaries are sometimes linked to creating the most-liked Super Bowl commercials. This is the second time in three years that consumers chose as best commercial an ad by a regular Joe. Two years ago, Doritos won Ad Meter with a consumer-made spot, and last year it finished as a runner-up with an ad made by an outsider,” USA Today noted.
All of the Superbowl ads rankings can be found here.