Search Week in Review for March 26, 2011

Here’s a recap of this week’s columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.

Search Engine Optimization

The Slippery Slope of SEO by Josh McCoy
Recent algorithmic updates didn’t just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google’s tweaks. So, how do you adjust fire and move on from here?

Control Your Brand’s Reputation Using SEO by John Lynch
Branded search is your moneymaker, but is probably also the most neglected aspect of SEO. Here are some ways to keep your branded traffic coming into your site with a positive outlook.

MajesticSEO Announces the New Freshness Index by Brent Rangen
Majestic SEO announces a “freshness index” tool to the Site Explorer, Clique Hunter, Advanced reports and Standard Reports.

SEM Basics

Where to Get Inspiration for Blog Posts by Bas van den Beld
Twitter, Google Trends, comments, RSS feeds — there are numerous ways to find blogging topics. Here are a few to get you started.

Search Advertising

A 12-Step Program to Improve Your CTR by Melissa Mackey
Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.

Analytics & ROI

Social Media Marketing

Facebook Sponsored Stories: A New Era in Online Advertising by Marc Poirier
Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.

Social Media and Search Synergy in the Purchase Decision Process by Nathan Linnell
Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies.


Will Facebook New Questions Feature Lower Search Volume? by Frank Watson
Facebook launched their new Questions feature Thursday and one has to wonder if this could have an impact on search volume.

Bing Windfall? Facebook Testing Web Search Box by Frank Watson
Facebook issued a statement that the search box is not theirs – must be malware.


Link Building

What Makes a Link Target a Bullseye? by Jennifer van Iderstyne
Why authority, relevance, and accessibility are the trifecta of desirable qualities link builders should look for when determining potential links.

Local Search

Healthy Local Search by Dean Stephens
The health industry has realized that local search marketing can have great benefits. An overview of health-related tools, directory and review sites, and location-based services.

Mobile Search

International Search

If Yahoo Exits Japan, How Will it Impact Search Marketers? by Adaline Lau
Assessing whether business will go on as usual for marketers and users.

France Fines Google for Street View WiFi Data Grab by Danny Goodwin
France has fined Google a record €100,000 (about $142,000 U.S.).

Google Teams with British Retail Consortium on E-Commerce Web Traffic Report by Danny Goodwin
E-commerce traffic, trends, and multi-channel measurability are the focus of a new alliance between Google and the British Retail Consortium.

The Search Industry

The Social Evolution of Search Engine Result Pages by Erez Barak
How Google is changing the way they integrate Twitter results into search results and how Bing is evolving their inclusion of Facebook Like data in SERPs.

comScore, Nielsen Battling Over Online Measurement Patents by Frank Watson
The two leading online measurement companies are in court fighting over patent infringements.

FTC Realizes ‘Do Not Track’ Too Complicated For Quick Decision by Frank Watson
FTC Commissioner J. Thomas Rosch gave AdAge some insight into the difficulty of implementing a Do Not Track registry or plugin and why the commission is taking its time before making any permanent decision.

NachoFoto Semantic Real Time Image Search Engine Out of Beta by Brent Rangen
Nachofoto, dubbed the world’s first “Semantic Real Time Image Search Engine” is finally out of beta.

Has The Web Diluted Language? OMG, LOL, BFF Now In Dictionary by Frank Watson
OK, I understand slang terms becoming so popularly used that they enter our mainstream vocabulary, so the adding of muffin top to the Oxford dictionary makes some sense. But now text terms OMG, LOL, FYI and BFF have been added, along with the texting symbol for love <3.

Google News

Google Doodle Gets Its Own Patent by Thom Craver
You read that correctly, Google Doodles – the mashup of artwork and the Google logo – have received an actual U. S. Patent, number 7,912,915.

Houdini Does Not Escape Google Doodle On 137th Birthday by Frank Watson
In honor of Harry Houdini’s 137th birthday Google has given the famed illusionist a Google Doodle.

Google Finally Releases Page Speed for Chrome by Brent Rangen
The Page Speed tool, previously available for Firebug/Firefox, can be downloaded and installed as an additional component of Google Chrome Developer Tools.

Google Unveils a New Quarterly Publication for Business Owners by Brent Rangen
Google (UK) released a new web site, a digital magazine layout, brings forth resources in the form of interviews entitled; Think Quarterly, also available for mobile users.

Bing News

Bing News Jumps on the Tweet Train by Brent Rangen
Bing News is now streaming in Twitter results on the search pages sidebar and displaying relevant tweets in the news results.

Yahoo News

Blekko News

Video Marketing

SES Conference & Expo

SES New York 2011 – Day 3 Coverage #SESNY by Danny Goodwin
A roundup of Day 3 live blogging and coverage of SES New York 2011.

SES New York 2011 – Day 2 Coverage #SESNY by Danny Goodwin
A roundup of Day 2 live blogging and coverage of SES New York 2011.

Panda: The Aftermath – #SESNY Round Table Discussion by Thom Craver
Google’s recent Panda algorithm update affected many Web sites. History is repeating itself again. For many site owners, this is a lot like Florida update all over again.

SES New York 2011 Day 1 Coverage #SESNY by Danny Goodwin
A roundup of Day 1 live blogging and coverage of SES New York 2011.

Top 5 Things I Learned at SES NY: Analytics Sessions by Thom Craver
Day one at Search Engine Strategies New York 2011 and the analytics tracks are in full swing.

Search Week in Review 2011 Archives

March 19 | March 12 | March 5
Feb. 26 | Feb. 19 | Feb. 12 | Feb. 5
Jan. 29 | Jan. 22 | Jan. 15 | Jan. 8

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